Coworking 🤝🏼 Community – The Power of Networking
Overheard at The Lobby Philadelphia – “…because the more occupants we have here, the better my business does”
Humans were meant to be together – live together, work together, converse together. One of the many positives of a coworking space is the ambience of being all together as one community. While the quarantine gave us the perk of working from home in our pajamas, it might not be maximizing your business opportunities or fulfilling your work environment needs.
Working from home certainly has its perks, however after a year of “staying home” and “social distancing”, it might not be the environment you want to choose every single day. At a coworking space you have the ability to come and go as you please and work within your own quiet space. You still have the flexibility to meet likeminded individuals and create new friendships in the lounge or at the coffee bar when you’re grabbing a refill. This environment gives you the sense of having your own space, without being isolated or having to heed the distractions of working from home.
One of the great strengths of a coworking community is having the support of individuals in similar fields, as well as the option to learn more about other fields that interest you and that may help grow your business. Gone are the days of losing precious work hours googling to find the right company to meet your request. Instead, you can just walk down the hall or initiate a conversation with someone in the kitchen who has the skillset you’re looking for. Not only is it convenient, but you’re able to see first-hand their work environment and how they interact with clients (and vice versa).
This networking ability goes hand-in-hand with boosting your own business. A coworking space gives your company added exposure to new clients and the local business community. At CommonGrounds Workplace, our members can invite clients and guests into their space for meetings, events, trainings – whatever they need. This means people will organically see your business environment and company name as they’re working in the space – an opportunity neither of you would have had otherwise.
Networking in your home base gives you the opportunity to build confidence in your own brand. By constantly answering the question “I’ve seen you around, could tell me more about your business?”, you become practiced in describing your brand and creating interest in yourself and your company. Supporting local businesses has become a rally cry of 2020/2021, and the coworking community has a strong voice. People want to collaborate with their friends and community members, so working in a space that is filled with people who are passionate about YOUR business thriving – well, there is nothing better than that.
At CommonGrounds, we equip our members with the tools for success. Our Workplace Managers place heavy value on community involvement and have, in many occasions, facilitated introductions between members. We create environments where your business can thrive and where you can call home. Maybe you aren’t wearing your pajamas to work every day, but the people and the atmosphere around you is one where you feel comfortable and confident enough to take on each day.
