Defining a “Satellite Office” and How it Could Benefit Your Business
Satellite Office | noun
“an office that belongs to or is controlled by a larger organization in another place”
As the demand for flexible work environments increases, satellite offices are becoming more and more common for national and global companies. Satellite offices are a simple solution for larger companies to outgrow their current real estate footprint. The value of a satellite office goes much deeper than the additional square footage—the ability of companies large and small to expand their reach and develop internal talent has been invaluable.
A few years ago, when you were searching for talent, the surrounding area of your office limited your pools of candidates. During the industrial revolution, people migrated to where the jobs were located out of necessity. As cars became more reliable and affordable, people began to spread out and commute to work. Employees are only willing to commute but so far, so by opening smaller locations in different markets, you can expand your search and talent level within your company to people all over the nation.
As you hire new employees in new areas, they will be able to give a fresh perspective to the company. There is no greater task than making decisions about an area that you are not familiar with. By hiring professionals in different areas and locations, you have gained that needed perspective to make informed decisions.
Similarly, many larger companies want to expand their reach by having customer support nearby their clients. Clients appreciate when their account managers or customer support agents can relate to them and understand their needs. It can strengthen their relationships and gain additional brand loyalty to the company. So, wherever your target audience is, it’s likely that a satellite office could better serve you there.
The question remains – how am I going to find the perfect location for my satellite office? Satellite offices come in all sizes, ranging from a single worker to huge teams of people. These numbers can increase or decrease depending on the company’s growth so it can be hard to navigate the best place to plant a branch.
This is where we come in at CommonGrounds Workplace. CommonGrounds has nineteen locations in cities across the country, so you are guaranteed a beautiful, all-inclusive workplace in the city you are looking to plant an office
Since CommonGrounds offers flexible work environments, this means we can grow with your company and offer you a plan that works best for you. Whether you want to come in twice a week or seven days a week; are looking for one single desk or thirty desks; or need a coworking facility where you can network with other businesses or an enterprise solution with privacy. Additionally, our membership plans allow you to access every CommonGrounds in the country. So as you travel to meet with clients or to conferences in other cities, you always have a place to work.
